London, England – In an open letter posted on its website on July 30th, the founders of Gay Star News announced it is closing effective immediately. In a heartfelt thank you to shareholders, advertisers, and readers Tris Reid-Smith and Scott Nunn expressed their deep disappointment.
“We are devastated to have to confirm the reports that Gay Star News has to close, effective immediately. The site is no longer being updated. We don’t know how long it will remain online for but we will try to preserve it for as long as possible. … Why is GSN closing? Firstly, we feel you deserve to know why we have to close. Since we started almost eight years ago, Gay Star News has been able to serve our community and grow. It was clear from the outset that you, our readers and supporters around the world, wanted to hear about and engage with the stories we were telling. However, it has always been a tough business. This year, it got unexpectedly much tougher. … There are a number of reasons, of course. But the biggest change was the level of confidence brands and businesses in the UK have, due to the uncertainty over Brexit. It won’t surprise anyone to hear that many media organizations are struggling with the same problem. There has also been another trend which has become more apparent this year. Brands which are wishing to ‘do’ LGBTI work are increasingly doing so in a tokenistic way.
“To avoid any doubt, our problem has been entirely financial. By all the statistics, Gay Star News is now more widely read, watched, and loved by the international LGBTI audience than ever. It is a sad paradox that our popularity has not transferred into our survival. We are convinced we are closing at a time when more people want and need what we offer than ever before. We felt you deserved those answers. But the real point of this letter is to thank you. … Gay Star News and Digital Pride have never just happened. They have been willed into being by incredible people. Until the very end we had good reason to believe we would survive. We have fought through and won through so many times. We were incredibly close. But this one has broken us, and truly broken our hearts. (Gay Star News at Gaystarnews.com/article/gay-star-news-is-closing-you-deserve-the-full-story-all-our-thanks-and-love/#gs.127rx0)